Oh GREAT. Just great.

As reported by the New York Post, soon theatre audiences will be seeing LIVE COMMERCIALS before the play begins.

In a bid to bring advertising to one of the few untapped audiences left, the London tourism board has scripted three-minute commercials to be performed before stage plays and musicals in Dublin, Ireland, starting next week.

Similar plans could soon bring the ads to New York, Pittsburgh and Germany.

"I don't know why nobody has thought of it before, to have a live ad onstage for theater," said Pauline McLynn, an actress who will appear in the first stage ads. "It will be a real thrill for the people who are here."

Yeah, gee, people will be so bowled over by these commercials. It's like something that they've never seen before all day, every goddam day of their lives.

What a thrill.